Summer is easy to sell: sun, sea, sand, and the rest. And Winter needs no help — it’s the holiday season, the New Year, the snow, the skiing. Springtime? Well, there’s Spring Break. But how to get people to travel during the Fall?
It’s not entirely straightforward. Come September, the population is busy squirreling away money in preparation for the costs of the holidays. Everyone is back at work. Nights are getting longer, days are getting colder — just not cold enough to break out the schnapps.
There is Halloween, of course, and Thanksgiving. But neither are really about traveling and vacationing. Sure, everyone goes home for turkey. But that’s no great shakes for the tourism and hotel industries.
Luckily, the Fall has its own quality — a quality that, well, is a little hard to put into words. Fall is made up of more than just pretty leaves (though the creators of these marketing posters were happy to major on those colors).
Perhaps English Victorian (and female) author George Eliot put it best: Delicious autumn! My very soul is wedded to it, and if I were a bird I would fly about the earth seeking the successive autumns.
These posters are chiefly from old England and New England, two locations where the Fall is at its most exquisite. And that certainly has not changed.