1. You’ll get up to 70% off retail prices on prescription glasses

The average markup for frames in brick-and-mortar stores is 250%.

Between rent, shipping and production costs, it’s no wonder the average markup for frames in brick-and-mortar stores is 250%. You won’t pay less than $350 for multifocals at the store, but a frame of the same quality and the same prescription will cost less than $150 online.

Online retailers cut back on all these costs by using their own in-house laboratories, which means you save a lot of money when shopping for glasses online.

2. You have many more frames to choose from

Leading online retailers can showcase over 7000 frames on a single site. Brick-and-mortar stores are limited in the number of frames they can display. When you’re shopping online, there’s almost no end to the options at hand: Non-prescription glasses, single vision or multifocal lenses, available in every size, shape, material and style from all your favorite brands, only a click away.

3. You’re choosing from the same high-quality frames and lenses

Whether you’re shopping for non-prescription frames or high quality progressive, bifocal and adaptive lenses, online stores provide exactly the same materials and brands, including household names like Ray-Ban, Oakley and Tom Ford. The only difference is the price tag.

4. It’s hard to get to a store right now

In these uncertain times, you might not feel safe going into a store — and the store might not even be open. Online stores open 24 hours a day.

•August 10, 2020