If you don’t wake up and immediately stagger half asleep to the coffee pot, are you even human?
Americans consume 400 million cups of coffee per day, equivalent to 146 billion cups each year. We really need that morning joe, but the cost of our habit can start to add up. According to data from the Acorns 2017 Money Matters Report, the average American spends about $1,100 a year, or $92 a month, on coffee.
Panera Bread is hoping to cut this expense for you. The company is offering a monthly subscription program for those who join the MyPanera loyalty club. For $8.99 a month, you can enjoy endless coffee, tea or hot chocolate, including unlimited refills. Caffeine addicts rejoice!
Panera CEO Niren Chaudhary spoke to USA Today and explained that the idea is to disrupt the industry with a program unlike any other. “There are no ifs and buts, this is truly unlimited access to coffee for a monthly subscription of $8.99,” Chaudhary said. The CEO also noted all cup sizes are included.
You can sign up for the program here, or through the Panera app. The program begins on March 2 at nearly 2,200 locations across the country.
With the $8.99 subscription, you can enjoy one cup of drip hot coffee, hot tea, or iced coffee every two hours during regular cafe hours. Cold brew iced coffee and espresso and cappuccino beverages are excluded.