A Christmas tree would not be complete without a string of colorful lights. Some people go a step further and decorate their entire house with festive lights and glowing snowmen. But we may have reached peak-Christmas with the latest craze: beard lights. Yes, you can now bedeck your neck with strings of beard lights (fa la la la laaa, la la la la). 

The Beardaments story

If you’re wondering how someone came up with this idea, rest assured — eggnog was involved.

“On a cold Christmas night in Salt Lake City,” the Beardaments website explains, “there was an ugly sweater party. After a few too many glasses of eggnog, people started clipping items in [owner] Jason McOmber’s beard, and Beardaments was born.”


The company appeared on ABC’s Shark Tank earlier this month, and they accepted “Mr. Wonderful” Kevin O’Leary’s offer to buy 25% of the company for $150,000. They’re projecting over $600,000 in sales this year.

More options

If beard lights aren’t your thing, perhaps beard glitter is? Fun and festive or ho ho horrible?

If you’re set on decorating your beard but crave a more refined look — no lights, no glitter — perhaps the company’s original beard ornaments are more your style.

We promise you’ll be the talk of the holiday party if you show up with your beard decorated. Though we’re not sure that’s a good thing.

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