Through products such as the Stopover Sunbrella Chaise chair, which was named by Parade magazine as one of Wayfair’s top-rated rattan chaise lounges in 2026, New Jersey-based furniture company Modway has epitomized the aesthetic and functionality of “quiet design,” a new home design trend that emphasizes a “timeless” aesthetic that is both elegant and restrained. Homeowners have grown increasingly impatient with chasing design trends that fluctuate from decade to decade and require constant updates. In response, Modway’s indoor and outdoor furniture products use universal design principles, such as clean silhouettes, sleek geometric shapes, and high-quality furniture materials, to create products that fit in nearly any home or era.
Modway’s Origins: From Garage to Nationwide Brand
Modway’s journey to becoming one of the furniture brands leading this trend began in a garage in 2005. As a bootstrapped company without access to the marketing resources of VC-funded startups, Modway relied on meticulous furniture construction and attentive customer service to build its reputation, as co-founder Tuvya Greisman personally hand-delivered the company’s furniture products to customers in the New York metropolitan area. The company went from refurbishing office chairs to creating its own furniture designs that became popular on marketplaces such as Amazon and Wayfair.
Greisman and his co-founders, Moshe Melamed and Shneur Zalman Hirsch, eventually grew the brand from a small startup to a nationwide brand with a presence in showrooms. Showrooms such as the High Point Furniture Market. Despite Hirsch’s untimely passing from an illness in October 2020. The company continued his legacy through its continued growth, eventually opening a one million-square-foot warehouse and distribution center in Hesperia, California, expanding its reach across both the East and West Coasts.
Modway’s Quiet Design Product Line
Today, Modway is known not just for its patio furniture line, including the aforementioned Stopover Sunbrella Chaise. Other products include the Aura wicker furniture collection, as well as indoor furniture products like the Modway Eon Natural Elm Wood Kitchen and Dining Room Chair, which was featured in the lifestyle blog Apartment Therapy. All of these products embody Modway’s mission to create versatile furniture designs that complement a house’s interior design, no matter the current trend.
The Philosophy Behind Modway’s Quiet Design Approach
Modway’s timeless approach to furniture design was born from its grassroots origins, as its founders learned early on that filling a need in the furniture market was the key to early success. The founders recognized that most people wanted to see high-quality, visually appealing furniture designs in their home, but that many did not want to spend thousands of dollars on luxury furniture. With this in mind, they set out to release furniture products that brought the quality of luxury furniture into a more affordable price range.
“People realize the importance of having a home that is welcoming, and that is peaceful,” Greisman said. “There’s all sorts of design approaches, but what remains consistent is that a person is looking to feel comfortable in their home and looking to have their home be a place of solace. So that’s both a mission and a core value for us.”
Why Quiet Design Is Here to Stay
With many consumers opting for constancy rather than change in fashion, it is highly probable that quiet design will continue being much more than a trend that will soon pass. The success of Modway proves how the concept of timeless furniture does not necessarily translate into expensive pieces, allowing more people to afford high-quality furniture that fits into any design aesthetic. For Modway, creating furniture designs is about much more than just furnishing rooms. The company continues to help create inviting places where people can unwind and spend time with family and friends without thinking too hard about whether or not their furniture fits current trends.
Photo Courtesy: Modway
