Ryan Coogler’s ‘Sinners’ dominates box office

Michelle Vueges
By Michelle Vueges
3 Min Read
Ryan Coogler's 'Sinners' dominates box office

Ryan Coogler’s latest film “Sinners” has taken the box office by storm. The movie opened with $48 million from 3,308 North American theaters. This surpassed initial estimates of $45.6 million.

“Sinners” marks the strongest debut for an original film since Jordan Peele’s “Us” in 2019. Us” opened to $71 million. However, “Sinners” had a hefty production cost of $90 million.

This means profitability is not yet guaranteed. The film added $15.4 million at the international box office. This brings its global total to $63.5 million.

David A.

Gross of FranchiseRe movie consulting firm called it “an excellent opening for a period horror film.” He cautioned that the high production cost sets a high bar for profitability. “Sinners” stars Michael B.

Jordan as identical twins Smoke and Stack. The story follows the brothers as they return to the South in the 1930s to open a juke joint. Vampires then terrorize their town.

The film has received glowing reviews.

‘Sinners’ breaks box office expectations

It achieved an “A” CinemaScore and holds a near-perfect 98% on Rotten Tomatoes.

The audience demographic breakdown showed a broad turnout. 40% were Black, 35% white, 18% Hispanic, and 5% Asian. Premium formats like Dolby and 4DX accounted for 45% of ticket sales.

Imax alone represented 20%. Rich Gelfond, CEO of Imax, expressed his satisfaction. He noted how the format contributed to the film’s successful opening.

Coogler and Jordan have previously collaborated on hits like the “Creed” series and Marvel’s “Black Panther.” “Sinners” solidifies their ability to draw audiences based on their names. Warner Bros. has significant confidence in Coogler.

This is evidenced by their rare agreement to allow him to own the film rights to “Sinners” after 25 years. The studio is committed to fostering original and bold filmmaking. This complements their broader strategy of delivering unique in-theater experiences.

Mike De Luca and Pam Abdy, co-chairs of Warner Bros. Motion Picture Group, expressed their excitement. They emphasized the studio’s commitment to bringing diverse and exciting films to audiences worldwide.

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