Scooter Braun has stepped down from his role as CEO of HYBE America. He will take on an executive advisory role and serve as a director on HYBE’s Board of Directors and as a Senior Advisor to the Chairman and CEO of HYBE. Isaac Lee, who has been leading HYBE Latin America as Chairman since November 2023, will become Chairman and CEO of HYBE Americas.
He will oversee BMLG (Big Machine Label Group) in Nashville and QC Media Holdings in Atlanta. Lee will also continue as Chairman of HYBE’s Latin American operations in Mexico, Miami, and Medellin. Braun will formally hand over his day-to-day duties to Lee, while continuing to support HYBE’s business strategy and key decision-making from a board-level perspective.
This shift will allow Braun to pursue other areas of strategic focus while remaining closely involved with HYBE’s long-term vision as one of the company’s largest individual shareholders. Bang Si-Hyuk, Chairman of HYBE, said, “Scooter has been an extraordinary partner, a visionary executive, and a true catalyst for cultural exchange.
Braun transitions to advisory role
His contributions have been vital in establishing our ambitious presence in the US market. I am deeply grateful for his leadership, his astute instincts, and his unwavering passion for artists. We wish him immense success in his exciting next chapter and look forward to continuing our partnership in executing HYBE’s global vision.”
Braun’s transition from full-time artist management began in June 2021, following HYBE’s strategic acquisition of his company, Ithaca Holdings, in a $1.05 billion deal.
This acquisition included BMLG and Braun’s SB Projects. Braun said, “Being a part of HYBE and witnessing its remarkable growth has been one of the most inspiring chapters of my professional journey. Chairman Bang is a true visionary and a musical genius.
What he has built with HYBE is unparalleled. I am incredibly proud of our collective accomplishments and look forward to supporting Chairman Bang and CEO Jason Jaesang Lee in their continued success as I step into what’s next.”
During his tenure as HYBE America CEO, Braun provided key guidance for significant US acquisitions, integrated top-tier talent and executives into the HYBE ecosystem, and established the foundation for the company’s multi-label structure and IP-driven strategy within the Western market. Braun initially gained prominence through his work managing artists such as Justin Bieber, Ariana Grande, J Balvin, Demi Lovato, and The Kid LAROI.
